Blogosphere Realizations of a Noobie Blogger

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As some of you already know, an on-site (and online) exhibit at the Southern Food and Beverage Museum is going to accompany our Restaurant Row Recovery Project. We are working on the possibility of publications in scholarly journals as well. All of this seemed relatively standard for this type of project, but as to how blogging fit into this, I was clueless.

Rising Tide NOLA 5 New Media Conference Poster. Graphic Art by Greg Peters of Suspect Device (click the photo for a link to more of Greg's work)

On August 28th I discovered that we had at our disposal an entirely new media format for our project to tap into: blogging. I know this sounds odd since we have been blogging about our project for weeks now, but I never really understood the potential of such an avenue until I attended the 5th annual Rising Tide NOLA New Media Conference. Until that rainy Saturday I thought of our blog as simply a method of providing some chronological feedback on our progress, and as a possible source of topics for further exploration.

Prior to this project I was not a blogger. Until this conference I never truly understood the power, and access, blogging could provide. The new media conference (subtitled A Conference on the Future of New Orleans) changed that.

What I am somewhat familiar with is the jambalaya of emotions that go along with doing field work in New Orleans. Self doubt gets sautéed with shyness and preemptive humiliation to create the perfect discomfort food, and I had a feast before me. What did come as a surprise were the jitters I had about making our project public. The bloggers I met at the conference seemed immune to such thing. In fact, they actively strive to be public.

At this point in my life all of the conclusions and analysis of my previous work remained in a closed academic system, thus lessening potential shortfall fears. The final outcome resulted in grades in a grade book, some brief experiences and encounters with the public, and a new semester of classes. In other words, no harm, no foul. But this project is different; this project is not just for a grade. This project is for adding to the knowledge base of Anthropology, for shedding more light on the role restaurants play in New Orleans culture, and for contributing to the understanding of a New Orleans post Katrina neighborhood recovery. All of this sounds fantastic on paper (and in theory), but how can it become practical? How do we add our findings to the elusive knowledge base? How does our research, and academic fantasizing, make the way from bits of collected data to printed literature and disciplinary journals to public knowledge and discourse?

The bloggers and conference attendees– active and aware citizens – are providing us an alternative answer: new media. Part of the same media some the restaurants on our Row use to tell their own stories (a topic covered on this blog by David Beriss). Key note speaker Mac McClelland of MotherJones.com and author of For Us, Surrender Is Out Of The Question: A Story From Burma’s Never-Ending War, went so far as to say that the rise of “citizen journalist” was evidence that new media was a forerunner to pushing for cultural change and cultural awareness. I came away from this event in agreement.

Keynote spearker Mac McClelland. Photo by Bart "Editor B" Everson of b. rox (click the photo for a link to more of Editor B's work)

McClelland also spoke against the recent government, and BP, reports on the amount of oil still present in the Gulf. She argued the oil is not gone and that the seafood and restaurant industry are going to be reeling from this for a long time, a sentiment echoed by two of the restaurant owners I have interviewed. McClelland praised the blogging community of New Orleans for its dedication and passion for the city. The New Orleans blogosphere (and now us, the RRR team, to a lesser extent) are creating transparency and focus to a city in recovery.

Taking this one step further it is now apparent to me that new media can be tremendously useful for future academic recovery projects like this one. Gone are the days of the lonely anthropologist heading off to some far away exotic locale with a notebook and pencil. Technological advances like new media allow us to not only document our ongoing work, but also to achieve a level of transparency previously unattainable. Analysis and conclusions can be viewed as a process instead of an event. Consultation can come from a variety of far away sources, and perhaps most importantly, our study subjects can be involved like never before.

New media is a powerful tool. I am honored to have been invited to the conference, and am inspired to further utilize this avenue for my future anthropological and social justice work. I would like to say thank you to all those who continue to provide the community with an alternative voice.

Telling Their Own Story

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I will start with the obvious: chefs and restaurants are trendy.  Above all, chefs in fancy white tablecloth restaurants have become important players in the making of the symbolic economy (that is the one in which you buy things—a sports car, a zucchini, a house, shoes—because it means something to you, not just because you need it).  Eating in their restaurants, reading and watching their interviews and TV shows and buying their cookbooks and other products are all part of the process by which we consumers make ourselves into the kind of people we think we want to be.  Through all of the media they create, these restaurateurs tell their own stories and make themselves into who we think they are…and help give meaning to our own dining and cooking experiences.

The process through which some of the more savvy chefs define themselves is fascinating to watch.  One of the difficulties faced by social scientists who want to study restaurateurs is precisely that they are great at telling their own stories.  They are good at connecting with the desires and ideas that permeate our societies.  The stories of chefs’ lives, of the highs and lows of kitchen life, of the creative process in the restaurant, of difficult customers or unusual settings to prepare a meal all help create a kind of template that the rest of us can use to frame our lives, culinary or otherwise.

There are no famous chefs or media stars in our Mid-City restaurant cluster.  But there are stories to tell, as we have already documented here.  Perhaps more importantly, the restaurateurs are, in many cases, already telling their own stories.  They use web pages and social media, along with more traditional media, to create this narrative.  Restaurants like Mandina’s and Brocato‘s have quite elaborate web sites, outlining their histories, including pre and post Katrina events, details about rebuilding and links to outside writing or video about them.  Of course, they also include menus, addresses and hours as well as contact information.  Not all the neighborhood restaurants have web sites (we list those that do on the right side of the blog) and not all of them have extensive information.  Some of the restaurants also have Facebook pages and some may also use other social media as well.  I am linked to several of them in this way and mostly get regular—and mouthwatering—reports of daily specials.

Still, the media are there and the restaurants are beginning to employ them to do more than simply announce specials.  They are using them to tell their stories and thus shape the way we think about them.  This is rapidly becoming an important part of how we can think about forces shaping the neighborhood and city.  The manner in which the restaurant owners represent themselves through their web sites and social media shapes our knowledge about them and will eventually help contour our understanding of the neighborhood beyond their doors.  All of this raises a lot of questions: why do some restaurants pursue this while others do not?  (In our study, restaurants catering to recent immigrant populations seem less likely to have extensive web sites, for example.)  Who reads the sites and what do they take away from that?  As restaurants reach out in this way, are they fundamentally changing the dining experience?

The fact that the people we are studying are telling their own stories through these public representations raises another set of issues as well.  What kinds of insights do anthropologists (or other social scientists) have that might be different from or complementary to information presented by the restaurants themselves?  If we are going to make our work useful, we have to be able to put the restaurant stories into a broader context.  We have to show how the restaurants in our cluster fit into and shape the contours of the city’s broader culture and history.  As the summer winds down and we start to look closely at our data, we will be concentrating on this.  The restaurateurs continue to tell us their stories, both directly and through their public representations.  Our job is to put this together and see if something emerges that gives us new ideas about restaurant clusters, neighborhoods, Mid-City and New Orleans.  Stay tuned!

Minh-City Cafe

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One of my research adventures took place at Cafe Minh. It is located in what used to be Michael’s Mid-City Grill before the storm. When the latter restaurant did not re-open Post-Katrina, Chef Minh Bui decided that it would be a fitting abode for his Cafe Minh.

With his roots in Vietnam, Chef Minh got his New Orleans start cooking at places such as Emeril’s and Commander’s Palace. After mastering his skills, he developed a Vietnamese-French fusion cuisine that contains hints of local Creole cooking. His first restaurant Lemongrass was opened next to Angelo Brocato’s on Carrollton Avenue. A second location of Lemongrass located in the International House hotel was opened, and a third restaurant called 56 Degrees was also opened in the Whitney Hotel. Before Katrina, both the Carrollton location and 56 Degrees closed. After the storm, Chef Minh decided he wanted to return to Mid-City and opened Cafe Minh at its current location.

Cafe Minh fits perfectly in the Restaurant Row even though it is not physically in line with the others. About a block into Canal Street, it is still in close walking distance of the area, however. One thing we can recognize about the Restaurant Row is that even though there may be similar types of food (for instance, Wit’s Inn, Venezia, Theo’s, Papa John’s and Domino’s all have pizza), there is still enough variety throughout the restaurants that they are all able to survive. Among the Asian restaurants, you may find that Little Tokyo, Doson’s Noodle House, Yummy Yummy, and even Cafe Minh have similar items on the menu. Yet because of the creativity of the chefs, the different environments of the restaurants themselves, and the specific cravings of those searching out food, co-existing is not a problem for these places.

Another similarity I have noticed between the Asian restaurants is that the owners or head chefs all learned to cook in their birth countries. This seems to come full circle as they originally learn to cook in the authentic way of their birthplace, then they end up drifting into another type of cuisine (whether it be another Asian cuisine or something completely different), and in the end, they come back to their original style of cooking, adding a bit of their own flair. That little bit of flair and originality is what sets each of these restaurants apart from the other.

During my visit, I discovered that the food at Cafe Minh is excellent, however, when one typically thinks of the item he or she is ordering, one might not get exactly what they are expecting. For instance, when I ordered the fried eggplant, I did not expect it to be topped with mozzarella, on top of tomatoes, on top of a bed of lettuce, on top of toast. It was amazing nonetheless. This is an example of Chef Minh’s genius at work.

For dessert I had the white chocolate raspberry cheesecake, and it was divine. Colorful and divine.

Also, while visiting Cafe Minh, I immediately noticed all of the artwork on the walls. With the high ceilings and ambient lighting, I almost felt that I was in an art gallery for a moment. The bartender even told me that the artwork is rotated by several local artists throughout the year.

When wandering Mid-City and you find yourself wanting something different than the norm, try stopping by Cafe Minh. If anything, the experience is one you’re unlikely to find anywhere else on Restaurant Row.

Restaurant Criticism

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I wrote recently that I would not engage in any restaurant criticism here.  And I won’t.  But an essential part of our research is figuring out where the restaurants—past and present—of our restaurant row fit within the complex New Orleans culinary universe.  To that end, I have spent many hours lately digging around in old newspapers, magazines, guidebooks, newsletters, etc. to see how the restaurants have been evaluated over time.

Since the late 1960s, restaurant critics have played an important role in shaping discussions about restaurants and dining in New Orleans.  For this project, I am looking mostly at material about our neighborhood, written and published locally.  This is simply a way of making a very large amount of material more manageable.  For another project, I am also looking into restaurant writing about New Orleans more generally, including some of the early efforts to legitimize the genre and the way it has changed over time, as the idea of culture, useful criticism, careers and other factors have come into focus.

1973 Edition of The New Orleans Underground Gourmet

Many people in New Orleans would agree that Richard Collin, author of the “New Orleans Underground Gourmet” (1970, Simon and Schuster), was the city’s first real restaurant critic.  He was also a history professor at UNO, where his work in food writing was not terribly well respected, both because it was not really academic work and because it probably did not seem like appropriate behavior for a scholar.  UNO would look on such things differently today.  That said, there is a relatively clear relationship between art, film and literary criticism and scholarship in related fields, so that it does not seem unusual for professors to write analytic as well as critical pieces for both scholarly and popular publications.  The ties between academe and restaurant criticism are less obvious, at least from a disciplinary standpoint.  Especially for a historian such as Collin.

Collin stirred up quite a bit of controversy with his writing, in the various editions of “The New Orleans Underground Gourmet,” in his columns for New Orleans States-Item, and in a few other guidebooks about the city.  His reviews were subject to protest at a meeting of New Orleans restaurateurs in 1975, with accusations that he lacked objectivity and, worse, that his wife, Rima Collin (also a UNO professor), had a professional interest in seeing some restaurants better rated than others.  These kinds of accusations and debates go with the territory, as Frank Bruni, former New York Times restaurant critic, notes in his recent book “Born Round: The Secret History of a Full-Time Eater” (2009, Penguin). But the tone of the original confrontation with Collin seems to suggest that in the early 1970s, restaurateurs had not yet figured out how to make sense—and use—of restaurant writing.

However, it is also true that Collin, along with other critics in the early years of restaurant writing, did not hesitate to dole out cruel commentary on restaurants.  Although such commentary still exists, many restaurant writers in New Orleans tend these days to only write about restaurants they can say nice things about, ignoring the rest.  The reasons behind this are not entirely clear.  Perhaps they feel they can leave the harsh comments to blog writers, on-line discussion boards like Urban Spoon, Yelp, Chowhound, etc.  Collin, however, left us with some very amusing evaluations of restaurants in our neighborhood.  Some include restaurants that have since become veritable institutions in New Orleans, which suggests that despite restaurateurs fear, it is possible to survive and even thrive despite the critical barbs tossed out by food writers.  Here are a few pithy comments about defunct restaurants in our neighborhood:

On Hazel’s Po-Boy, 208 N. Carrollton (where Taqueria Guerrero Mexico is today): “Hazel’s serves cheap poor boys that lack distinction, as well as luncheon specials on paper plates.” (“The New Orleans Underground Gourmet,” 1973, p. 132.)

On Mid City Kitchen, 303 N. Carrollton (near the corner of Bienville and N. Carrollton, on the site of a defunct strip mall, unreconstructed since Katrina): “On some days this is one of the great places in town. On most days it isn’t.  Inconsistency mars the record of a brilliant Cajun burger, well seasoned hamburger poor boys, and excellent roast beef poor boys.  On the bad days you wouldn’t recognize them.” (“The New Orleans Restaurant Guide,” 1976, with Rima Collin, p. 165.)

All, of course, is not negative.  Collin waxed poetic about many restaurants.  In 1976, he wrote about Mandina’s “This is what good old New Orleans neighborhood restaurants once looked like.  Mandina’s still does.  A joy to look at and a joy to eat in.” (“The New Orleans Restaurant Guide,” 1976, with Rima Collin, p. 108).

Some evaluations change over time.  But one that stays remarkably consistent is Brocato’s, which Collin and every other critic I have come across has proclaimed magical.  He writes that the cannoli “may well be the cheapest miracle in the world.” (“The New Orleans Restaurant Guide,” 1976, with Rima Collin, p. 72.)  And despite my promise not to engage in any criticism myself, I will admit that I believe that this is still true, 34 years later.

Much can be learned from looking at the way restaurant writing has shaped our restaurants and our way of thinking about restaurants.  Please let us know of any memories you have about restaurant writing, encounters with critics or ideas about how it should be done.  Who are you favorite (and least favorite) critics?  Tell us about them.