Mid-City Cluster of Awesomeness!

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Hello again. As promised in my last blog, this entry will mainly focus on the interviews that were conducted by Stephanie and myself. We went into each interview hoping to gain some insight on why this cluster of restaurants is here and how the Greenway Project and the new plaza development will affect them. The following is a map that shows the changes that these new developments plan on bringing to the area.

Stephanie and I started off our interviews at Juicy Lucy’s. As we entered the restaurant we were greeted by Denise Thomas, the manager of Juicy Lucy’s. We asked her if Mr. Mike Juan was available for a quick interview. Denise informed us that Mr. Mike has been spending a lot of time at their soon-to-be new location in Metairie on Houma Blvd. She agreed to sit with us and answer any questions that we had, despite the fact that she was waiting on tables as well. Denise has been working at Juicy Lucy’s for 9 months, but has been in the restaurant business for the majority of her life. She’s managed Mr. B’s Bistro in the French Quarter and Houston’s on St. Charles. She has also written employee manuals for Neows.

We asked Denise about the history of the building. She says that she has lived in the neighborhood for 16 years and she’s seen at least 13 other businesses housed in this particular building. Some of these businesses consisted of other restaurants, coffee shops, and even a small grocery store, Denise tells us.

“If there is one thing that you can tell someone about the history of this place, what would it be?” I ask her. Her eyes lit up and she says, “Ooh, I can give it to you”, as she walks away. A few moments later, she returns with this:

We asked her if she was worried about the competition that the Greenway Project and the plaza development may bring and she responded with, “Pfft! NO! We make over 900 burgers a week and are opening a new location so we must be doing something right.” She tells us that mid-city people don’t want chain food so she isn’t too concerned with Five Guys.

After the interview with Denise, Stephanie and I decided to walk over to Redemption. The hostess informed us that Mr. & Mrs. Delaune were out for the evening. When we explained to her what we were doing, she was quick to introduce us to Joey Lacaze. Joey has been a waiter at Redemption for 3 months, but has been living in Mid-City all of his life.

When we asked Joey how he felt about the Greenway Project and the plaza development, he looked confused. He had no idea what we were talking about. After explaining to him what the plans for the area were, he seemed excited. “Yes! A Pinkberry will be in town”, he says.

On a separate day, an interview was conducted with Chef Greg Picolo. When he was asked about his feelings on the Greenway Project and the plaza development, he shows little concern about competition. He says that the Mid-City restaurants are like one big community and he isn’t worried about competing with someone else. He says that if another restaurant is making something similar to what Redemption sells, he will just have to improve the way he makes the product to keep the customers coming back. He describes the food at Redemption as “upscale, ya’ mom ‘n dems”.

War—It’s Good for Pizza

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War.  What is it good for?

A question posed by one of the most popular protest songs of all time. “War” by Edwin Starr does indeed have an answer to the worth of war—it’s good for absolutely nothing.  C’mon, sing along with me.

War…Huh…Yeah!  Whaaaat is it good for? Absolutely Nothing.  Good God, y’all!
Say it again y’all!

The value of war has a vastly different definition here in restaurant row.  War is actually good for the pizza business.

Pizza Wars has concluded its final week highlighting the various pizza establishments in New Orleans.  Pizza Wars is a competition between participating restaurants promoting “A NOLA Pizza Experience.”  You receive a pizza passport that can be stamped at each restaurant and upon completion you fill out a survey and vote for all your favorites—including: Best Thin Crust; Best Specialty Pizza; Best Beer Selection; Best Deep Dish; Best Atmosphere; and (click here for) your OVERALL favorite pizza joint.

The contest winner receives a grand prize of a pair of Jazz Fest Brass Passes while 20 others can win gift certificates and pizza parties.  The odds of winning appear pretty good.  The lack of publicity and advertising for this promotion seems to favor either pizza connoisseurs or industry insiders that can compare talents or vie for bragging rights.  Obtaining 10 stamps can be adventurous and fun yet time consuming and expensive—hey it’s war anything goes…

Yikes–OK, almost anything.

What I find fascinating about Pizza Wars is that this is both friendly and competitive.  It’s about discovering a different experience, taste, and style of pizza.  It showcases diversity and various strengths.  It shines a spotlight on a particular cuisine in a city known for culinary creativity.

There are 10 participating restaurants, a couple of which are local chains with multiple locations.  However, there are 14 categories to vote for your favorites.

Photo Credit Ian McNulty

Basically, there’s plenty of space for everyone to be a winner.  It suggests that there’s confidence in the industry and that there are options for any desired style of local pizza.  This is a similar phenomenon here in our restaurant row where clustering is a means to success.

I’m curious to see the same war in an economic downturn.  Would we see this same competitive camaraderie?  I suppose you could argue that we are in such a recession—yet are we experiencing the same economic climate as the rest of the nation?  Are we still rebuilding from Katrina or still utilizing federal funds insulating our economy?  Certainly this area is still extremely attractive for continued investments as can be seen by the continued growth of the Lafitte Greenway.  In a down economic environment, I could envision the industry galvanized to such an extent that there would be an increase of “warring” cooperation.

Photo credit Ian McNulty

If you didn’t get an opportunity to tour your local warring pizza establishments don’t worry.   Once a war stops another one is about to begin.  In fact, check out this month’s Pizza Magazine where one of Theo’s owners, James “Jammer” Orintas discusses the benefits of cross promotion and the prospects of future Pizza warfare.  A second Pizza War is in the works for this summer (or 2013 according to The facebook) and will benefit a local children’s band.  Now, that’s something to we can come together and fight over.  So get your passports ready because war is around the corner.  Now that’s a great answer.

Photo Credit Eileen K. at Yelp.com

War.  What is it good for?  THAT is absolutely something.

Although, I like mine without mushrooms.

Peace.

By M. Hendrickson

Follow Up With Frank Barrera

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Friday – March 16, 2012 – Interview with Frank Barrera

In theory, our research project on the Restaurant Row should be easy for us budding food anthropologists – particularly those of us who are locals. After all, a common phrase heard in New Orleans is “we don’t eat to live, we live to eat”.

The “natives” among us should know all there is to know about navigating our way in and out of the social spaces we find ourselves dining in as part of our research. Theory is one thing but practice is another.

Front door to the bar at El Rinconcito

I called Frank Barrera, owner of El Rinconcito, a few times over the last couple of months but he was always busy- he just did not have the time to give an interview to a nosy young man (or anthropologist… this quality often goes hand in hand). Truth be told, it was harder than I expected for me to explain why I wanted to interview him about El Rinconcito. While there are specific things the Restaurant Row Recovery Project  hopes to find, I realized that making our research goals clear was easier said than done.

I’m a college student and he’s a restaurant owner; the community dynamics that either one of us sees in some ways are very different from one another. While we may call the Canal/Carrollton area the Restaurant Row, the restaurant owners probably don’t; we bring our perspectives of the area to the area that we’re studying. Our different worldviews and experiences sometimes lead us to be “lost in translation” even though we’re speaking the same language to one another. All was not lost, I promise.

Entrance to the Dining Area of El Rinconcito

I did finally get to interview Frank Barrera to ask him more about El Rinconcito and the Restaurant Row. If anything, after talking to Frank, I realized how much he goes out of his way for his workers, clients, and those interested in his restaurant in one way or another. While he doesn’t have a website yet, he told me that anyone can reach him by e-mail if someone has any questions about the restaurant or menu.

The bar at El Rinconcito

I arrived about an hour earlier than we had scheduled to meet and talk. This time I went to the bar. It’s interesting how much different the bar experience is from the dining one. On the bar, I saw painted LSU, Tulane, fleur-de-lis(es?), and Saints helmets. There were two TVs: one at the bar and one close to the windows overlooking N. Carrollton. One was giving highlights of the soccer world while the over was playing music videos of Mexican pop stars. The clientele was a mix of both working-class Latinos and Americans.

I was dressed up more than usual and, in some ways, this made me stand out more- a dressed up young man with a laptop drinking water at the bar. I was clearly a little out of place. I thought this would allow me to be taken more seriously and it may have. I’ll ask Frank next time. Just let me believe my fashion sense that day paid off.

When Frank arrived, I could tell he was busy. He had brought some supplies with him and he started to talk to the bartenders and cooks. I waited awhile before I approached him but once I saw he was ready, I let him know I was the nosy anthropologist who had been calling him for the last couple of months.

While I’m the type who likes to dabble in the small details of stories or discuss the particularities of things, Frank likes to get straight to the point. He told me from the get-go that he could only do the interview for a short while cause he was busy, but he was very courteous and took me seriously. Although I could go into a lot more detail about the particularities of how and why El Rinconcito came to be a part of the Restaurant Row, I’ll try and brief the bloggers.

Dining Area of El Rinconcito

Frank is an incredibly interesting as well as hardworking person. He was born and raised in Colombia and learned how to cook at home with his mother. He moved to the US in 1962 and has lived in many different parts of the US including Texas, New Jersey, Florida, and Louisiana. He has held a large variety of jobs during that time. While crossing the country during his stint as a truck driver, he passed through New Orleans a few times. He loved the parades and how “small” New Orleans was in the 1970’s so much he decided to move here.

He has owned and operated a variety of different businesses while living in New Orleans. In 1995, he leased and operated what was once the Home Plate Inn on Tulane Ave. He changed the name to La Finca Home Plate Inn that was a restaurant for some time. He still uses this name for his limited liability corporation (LLC) that includes El Rinconcito and La Finca Home Plate Inn (which is now a weekend night club). He also stills drives taxis around town.

When I talked to him more specifically about El Rinconcito, I asked him a variety of questions about its history and the surrounding community. Before El Rinconcito, the building used to serve as an antique store and restaurant that served Chinese food. He doesn’t remember its name.

The main reason Frank chose to open El Rinconcito in 2006 on N. Carrollton was because it was a busy street that was lacking a restaurant that served Latin American food. In the immediate aftermath of Hurricane Katrina, he said that he had the only restaurant open in the area and served hundreds of people everyday. In addition to that, he loves parades and he felt this wouldn’t hurt his business either since some of them run right through N. Carrollton during Mardi Gras.

Frank has lived in Metairie most of his life since 1976 when he first moved to New Orleans. When I asked him more about his clientele, he told me that he does have quite a number of regulars that come to the restaurant or bar. He said the majority of his customers are people from all over Latin America. Despite this fact, he made it very clear to me that he tries to appeal to everyone.

One of the more interesting things about El Rinconcito is that it claims to be an “American” and “Spanish” restaurant. Interestingly enough, Frank and I were both in agreement that the food at El Rinconcito is clearly much more Latin American. Frank explains it this way, “Come and ask for any food and we will make it for our customers. That’s the main reason I advertise food this way”.

He backed it up by telling me a few stories. He told me of instances where he cooked pork chops or even hamburgers for his customers who weren’t interested in what’s on the menu. Other times, he said that his customers might have a different take on what should be in an enchilada or burrito. He tries to make them the way his customers would like.

What Frank likes about running El Rinconcito on the Restaurant Row is simple. He has good customers and no one really gives him any trouble. He has a cordial relationship with the other restaurants in the area but is not incredibly close to them. He says his main goal is to serve his customers right.

When I asked Frank about his feelings on the construction of the Mid-City Market and the Lafitte Corridor, he remains positive for the future of the area. He feels that it is better to have new businesses come into the area to get rid of the blight and to attract new customers. To Frank, these new developments pose only new opportunities for El Rinconcito, not obstacles.

Before starting the interview, I showed Frank the first blog. Overall, he appreciated it but he did mention one flaw in what I had written. Once again, the word “rumbo” came up. He mentioned to me that my translation of El Rinconcito motto is a little off. He told me that rumbo, in this context, is really more along the lines of giving to others. A better translation of the experience to be found at El Rinconcito might be this: “No somos los mejores pero sí los mejores del rumbo.” – “We’re not the best but we give the best service.”

PS- More on Kjeans later!

Piecing Together the Canal/Carrollton Community

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Contributed by: Deyna Cimino

It’s been about a month since my first blog entry. Jenny and I are still working on Lemonade Parade and Venezia’s. We’ve since achieved an interview with the owner of Venezia’s, Mr. Anthony ‘Tony’ Bologna. Mr. Bologna described Venezia’s as a family-owned-and-operated establishment. He was full of pride while explaining that his son and daughter helped re-decorate the restaurant after Katrina destroyed the Canal/Carrollton area. The restaurant has white linen and pictures of Venice on the walls but doesn’t forget its loyalty to New Orleans. Pictures of Saints, LSU, and Katrina memorabilia make the dining and bar area seem like you’re eating at a friend’s parent’s house. The restaurant is busy and the close seating helps spark up conversations between patrons. Jenny and I remarked on our fellow diner’s caper pizza but weren’t disappointed when our veal entrees came out. The food is way more than you can finish and during the interview, Mr. Bologna explained that he kept his prices down for the people and its working because the people definitely come. We watched as the early birds enjoyed their dinner and then were amazed with the swarm of people who came around 7pm for dinner. The building filled with laughter and clinking plates. Mr. Bologna explained that they were originally among the few pizza places in the area, but he didn’t see Dominos or the pending MidCity Market as a threat because it wasn’t the same type of food nor was it the same type of atmosphere or service. He explained that all the restaurants in the area actually helped each other. “The more people the better” he said and continued that even if someone ate next door, they’d say “we have to try that Italian place next time, so they still come.” Jenny and I sat at the bar and enjoyed drinks, more food than we could eat, and then coffee so we didn’t slip into an Italian food coma on the way home. Our bartender/waiter, Chris, was more than accommodating. He’s worked at Venezia’s going on five years and also attends UNO. This showed aspects of the UNO and Canal/Carrollton community merging. Metairie is also a factor in Venezia’s, where their other location is found. Mr. Bologna explained that the street cars increased business because tourists were able to venture to different parts of the city, including MidCity, and he appreciated this. But, he still made sure to treat his loyal local customers with reverence. After Katrina, this reverence became even stronger. He explained that he was touched to find out that people who were displaced, temporarily and, or permanently, still kept Venezia’s on their list of New Orleans must haves upon returning or visiting home. Mr. Bologna explained that his contribution to Venezia’s was built on the idea of family and that his mission was to perpetuate that feeling through his service and food. Compared to the bustling inside of Venezia’s the outside is relatively unassuming. The sign is neon lighting—part of its method of marketing may be, as an authentic Italian restaurant located in New Orleans, the very lack of seemingly deliberate marketing. It’s plain, rustic, white-walled exterior lets the food speak for itself.

https://i0.wp.com/menuorleans.com/files/menu_images/Venezia1.jpg

Photo borrowed from menuorleans.com

photo borrowed from virtualtourist.com

Lemonade Parade’s logo is reminiscent of the 1950s era dancing fruit commercials and reminds me of the Prytania Theater’s “Let’s all go to the movies” clip. Mike and Lori Bennencourtt also own The Peanut Gallery which hosts exhibitions and other community events. Some of the same people involved with the gallery seem to be involved with Lemonade Parade—extending the Canal/Carrollton community reach. The exterior brick is light blue and their sign is canary yellow with dancing fruit. They’ve compensated for their visibility problem by placing huge yellow banners in front that does attract attention. They have tables outside for seating and this seems to be the way to enjoy Lemonade Parade. This atmosphere works nicely as the community is the backdrop of the restaurant and patrons are literally surrounded by the area as they enjoy their food or beverages. This also yields more community involvement as those passing can engage with patrons, see the items they have to offer, and momentarily become a part of the restaurant’s atmosphere. It seems like Lemonade Parade’s patrons are mostly from the MidCity area.

Photos borrowed from: http://www.yelp.com

Getting Lost in History Can Be Fascinating

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Submitted by: Haley Ashe

Hello all! Hope you all have enjoyed reading these adventures in field work as much as I have. Each research opportunity, restaurant visit, casual conversation, new blog post, etc allows all of us to learn something more about this unique city some of us are fortunate enough to call home. New Orleans is a jewel and myself and my fellow bloggers have been investigating this particular facet located at Canal Street and Carrollton Ave.

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Many of us have provided links and helpful photos pertaining to the development of the Lafitte Corridor. Not at an attempt of being redundant but more so out of importance, here are some more links and photos.

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http://www.bestofneworleans.com/blogofneworleans/archives/2011/12/14/sec-of-interior-gives-greenlight-to-lafitte-corridor-greenway

http://www.bestofneworleans.com/gambit/plans-for-the-lafitte-corridor-greenway-are-still-on-the-rocky-road-to-recovery/Content?oid=1620787

http://www.bestofneworleans.com/blogofneworleans/archives/2012/03/20/winn-dixie-breaks-ground-in-mid-city

http://www.urbanconservancy.org/projects/carondelet-basin-greenway

This development is very important to the area and has the potential to drastically change this historical neighborhood.  Interested in becoming a friend of the corridor? You can do it here: http://folc-nola.org/

This particular neighborhood has always been a microscopic example of the racial diversity of The Big Easy. Post Katrina census figures have changed slightly as far as residential make-up, but over all the figures are within similar ranges when you consider the fact that not all citizens have returned nor have all of the homes been rebuilt. Here is a comparison of the 2000 and 2010 census data. http://www.gnocdc.org/NeighborhoodData/4/MidCity/index.html

Mid-City gained its moniker from when it was literally the middle of the city in the late 19th century. Pre-contact natives had long settled the area along the natural levees of the river, avoiding the routine flooding of the lower lying areas we now inhabit today. Mid-City was fully developed by 1920 and had multiple public amenities such as public transportation (http://www.gonola.com/2011/03/16/nola-history-streetcars-the-early-years.html) , pools, parks, theaters, churches, schools, restaurants and more. In September 1926 what had begun to be known as Jesuit high school opened its doors on Banks St. and South Carrollton. (http://www.jesuitnola.org/about/about–6406.htm) Around this time as well across from what is now The Shamrock on N. Carrollton and Tulane was a stadium for our minor –> major league baseball team The Pelicans. http://nolalocal.com/new-orleans-pelicans/

Our old, beautifully decaying city has had many transformations and Mid-City has transformed right along with it. The area of Mid-City has seen many historical structures lost due to neglect and nature. Multiple city blocks along Canal Street have been leveled in the name of progression and corporate interests. Even when citizens have attempted to get involved (http://www.preservationdirectory.com/preservationblogs/ArticleDetail.aspx?id=806&catid=1) it is sometimes not enough. There are grants available through the government for citizens to preserve our city though. (http://www.nola.com/politics/index.ssf/2011/08/historic_mid-city_properties_e.html) There are also ways for concerned citizens to get involved in what is happening to their area. (http://www.npnnola.com/issues/view/8/master-planning-for-neighborhoods-in-new-orleans) What often happens is that “we” see what is going on in our city but feel we don’t have the time to devote to city meetings, or that a local government agent would not reply to a strongly worded correspondence. Because of this lack of incentive, many wonderful aspects of our city will be forever lost. I am actually alarmed at how few people are aware of the Greenway project. Claire and I have not spoken with the owners of Juan’s or Wit’s Inn yet, but I have spoken with some other Mid-City business owners, employees, residents and area visitors. Most of the individuals I have spoken with have perhaps noticed there are buildings being torn down. Aside from seeing construction, most are not aware of the future intentions of the area, which in turn has not made them aware of the future impact this project may have. While we all hope it will be positive, the past has shown that large-scale development such as this causes rent to rise and an influx of more affluent residents to move in. This is good for the businesses in the area, this is NOT good for the predominantly working-class, low-income and student aged residents calling this area home. (http://www.prcno.org/neighborhoods/brochures/MidCity.pdf) My hopes for the future is that businesses and residents alike will work together to preserve what makes  this area of the city special in it’s own right.

Our research of Juan’s Flying Burrito http://www.juansflyingburrito.com/

   1908 4724 S. Carrollton Ave Juans bldg

Has turned up some interesting information. Sanborn maps printed in 1898 did not contain any data for the area. I then realized that was because at that time it was only “Carrollton Ave.” and had not extended to Canal Street from Claiborne Ave. yet. However, in only 10 short years Carrollton had then developed into South and North Carrollton and was connecting to City Park. On the 1908 map what is now Juan’s was in existance. It wasn’t until the 1937 maps were we able to discern that Jaun’s had been for many years a Steam Cleaners. On the south side of the building was a movie and performance theater and on the north side of the building was a service station. An anticipated meeting with the owner and more Sanborn maps may shed light on the 60 years after it was a Cleaners.

Our research on Wit’s Inn (http://witsinn.com/) has also unearthed some interesting information as well.

   New+Orleans+1937 141 N Carrollton Wit’s Inn

Wit’s Inn is home to a former pool hall in the 1970s. According to Sanborn maps printed in 1908, the location already existed, although it wasn’t until 1937 that were we able to find a map actually labeling the location as a restaurant. Claire hopes to get to speak with the owner so we can see what his sentiments are on the Greenway project and perhaps give us some insight on the neighborhood and how the businesses and residents interact.

I hope you all have enjoyed reading this as much as I have had writing it! Until we meet again.

“Restaurant Row”-Redemption & Juicy Lucy’s

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When I think of New Orleans, one of the first things I think of is the amazing food we have here. There are, without a doubt, hundreds of restaurants to choose from when visiting New Orleans. Dr. Beriss, my classmates, and myself are particularly interested in a cluster of restaurants in mid-city that is referred to as “restaurant row”. Dr. Beriss has paired off the class in the hopes of gaining some insight as to why this cluster of restaurants is here and what the future holds for them. Stephanie (my partner) and I are responsible for Juicy Lucy’s and Redemption.

For this blog entry, I would like to give an overview of each restaurant so that my next blog entry can focus on my interviews with the owners, managers, and staff of each.

Located at 133 North Carrolton Ave, you will find a 120 year old building with a lot of history. This former home of Fiesta Latina and Lil’ Ray’s Diner, is now the home of Juicy Lucy’s. This very casual, but comfortable, atmosphere become immediately noticeable as you enter the building. There is no hostess and the uniform of the waitstaff seems to be jeans paired with a shirt displaying the Juicy Lucy’s logo.

At the bar, one will find several slot machines, which is why you must be 18+ to enter the restaurant. Most items on the menu arrive in a black basket topped with a blue and white  checkered paper. I couldn’t help but to notice the sounds of a local radio station playing throughout the restaurant, only because one of my favorite songs were on.

Just a few minutes away at 3835 Iberville St., you will find a building that was built in 1914. If you look closely, you will notice that the building very much resembles that of a church. This is because it was, in fact, the former home of Grace Lutheran Church. Later, the church was transformed into a fine dining restaurant called Christians.

(www.restaurant.com)

Then, in February 2011, Christian’s was purchased by Tommy and Maria Delaune and renamed Redemption. 

(Picture from Redemption’s Facebook Page)

One would immediately notice how formal the restaurant is, from the waitstaff to the table setup. The beautiful, and original, stained glass windows allow the perfect amount of sunlight to enter as you enjoy your meal. The sound of light jazz fills the air, much like a Sunday brunch. I think it is very important to note that the mission statement for this restaurant does an excellent job at explaining the unique history of its’ existence.

Until next time, Laissez les Bon Temps Roulez!

-Sam

First Impressions at Rue 127

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You know when you first meet someone you try to leave a good first impression?  You hope to make them laugh or impress them in some way.  You certainly don’t want your fly to be unzipped, say something offensive, or have spinach stuck in your teeth while saying it.  Well, when I first walked into Rue 127 I thought an XYZ was in order.

I had taken a couple of photos out front before heading inside.  I think the bartender spotted me taking pics and shot me a quizzical, if not displeased, look before I entered the restaurant.  My appearance was not that of your typical Rue 127 customer, as I was wearing a hoodie and jeans with my flat brimmed ball cap in my hands.  Welcomed by the same bartender with a cool, “Can I help you with something?”  I couldn’t help but laugh to myself.  It seemed a drink was in order as I began my field work.

 

As an anthropologist, building relationships, establishing trust, and developing rapport is vital to the job description.  Needless to say there was some skepticism to overcome as I began to describe the nature of our project.  I explained the context of the research: first, as part of post-Katrina recovery and resiliency efforts; and second, in regards to the new business developments and expansions of the Lafitte Greenway.  I also assured them we were not reviewers and that our intentions were to benefit the community.  That helped.

I think it also helped that I ordered something other than my usual PBR.  I ordered a specialty cocktail and we began talking his specialty, specialty drinks.  That seemed to lighten the mood.  Cisco (the bartender, not the drink!) obviously took a lot of pride in his craft and of the place.  He also had just developed a completely new cocktail menu of his own design, including a new batch of lavender infused bourbon (he also does a bacon infused bourbon!).  I respected his craftsmanship and began to share a bit about myself and my personal history.

I am a new resident of the Crescent City, having moved here from Seattle some 7 months ago to begin grad school.  My previous occupation was as a high-end residential house painter.  Yes–interior and exterior; when it’s raining (which is often) we would work inside.  It was evident that there was great care and attention to detail in creation of every aspect of this restaurant.

My first impression of Rue 127 was related to my construction background.  I commented on the level of craftsmanship unique to the front door.  It was the first thing I noticed when I entered; a detailed pane of glass decorating the beautifully stained front door.  Somehow these two things, sharing a bit of myself and complimenting the craftsmanship of the door, resonated with the employees and the skepticism vanished.  I was then whisked away from the bar by the hostess Ashley and given a tour of the restaurant.

With my background as a painter, she was eager to show off the painstakingly stenciled bathrooms.  The owner’s mother hand painted both rooms, including a Fleur de Lis homage to the Saints, the walls of which contained pictures of the Super Bowl championship run and signatures of the players.

I wondered if, because I was an outsider, they wanted to impress upon me their southern hospitality and an authentic New Orleans experience, or if it was a simple connection of recognition and appreciation?  Regardless, I was glad to have this new rapport.

I thought of all the tiny things that go on behind the scenes in making a successful restaurant.  The personal relationships and community connections that have made up this restaurant row; the history of place and people, and the hard work and love that has translated into every morsel.  And I wondered what the future holds for this community and the future of the city’s cultural cuisine.  I may not be a native New Orleanian but my first impression is that this is a special place.  Rue 127, nice to meet you.

By M. Hendrickson

Mid-City: How It Works

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Welcome!

I am Kathleen, and I have teamed up with Austen to research Theo’s Neighborhood Pizza and Canal St Bistro as part of the Restaurant Row Project.

From this research we hope to create a better understanding of the qualities and elements that make Mid-City unique, and relate them to the restaurants that thrive there.

            As we know, there are dozens of delicious locally owned restaurants in the Canal Carrolton area. I find that breaking the restaurants up as pre and post Katrina is most helpful, because often historical places i.e. Mandina’s and Brocato’s, are used as reference points when giving driving directions to near-by restaurants. This adds an element of authenticity and draws people to the neighborhood. At the same time, we mustn’t over look the importance of the newbie’s to the block. In this complex ecosystem each successful restaurant brings something to the table that the restaurants around it may not.

            Since both of our restaurants can be considered new kids on the block; we decided to focus on what makes them successful in a neighborhood filled with tradition. From our interviews with representatives from both restaurants, we found that the most important thing in this area is to be seen as a staple in the community. For example, Theo’s Neighborhood Pizza, prides itself on being, well… neighborhood oriented. Theo’s has created a strong repeat customer clientele. There are many regulars who spend hours there every Tuesday for 1$ draft day. As Austen and I watched dozens of people come, order, eat, and leave, we noticed that a particular group of Tuesday regulars are as much of a part of  Tuesdays at Theo’s as 1$ draft beer is. Regulars like this make New Orleans special because they create the authentic and personal element that is often missing in restaurants of all kinds. When you go to Theo’s, it is a social event. You expect to see familiar people there, and you aren’t surprised when a random person strikes up a conversation with you.   

            Canal St Bistro is similar in that they have many regulars and work to create a strong presence in the neighborhood. They offer the restaurant for community events like The Mid-City Neighborhood Organization meetings, advertise only through local media outlets, and buy as much of their ingredients from local growers as possible. They also buy earth friendly materials such as napkins and sauce cups made out of corn and cane sugar. General Manager Seth Gray explained to us that when the owner began to conceptualize the restaurant, she was not trying to recreate the Mid-City that was, pre-Katrina, but instead a Mid-City of the future. She believes that this area now has the opportunity to live up to its potential and create something that people can relate to as they can to Oak St., but larger and more diverse.

            Well, that’s all for today! Next, I will focus on the most important part, THE FOOD!

Establishing Rapport at El Rinconcito

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My partner Rachael Horn and I, Mark Paternostro, will be conducting research on three restaurants in the Mid City neighborhood of New Orleans. All three of our restaurants are located on N. Carrollton Ave. between Bienville Ave. and Toulouse St. (refer to the map on the left or here for a larger view).

We chose to carry out research and conduct interviews with three (extra credit, Dr. Beriss?) very different restaurants that happen to be either next to or across the street from one another: a restaurant cluster within a restaurant row, if you will. They are El Rinconcito (218 N. Carrollton), WOW Café and Wingery (231 N. Carrolton #C) and KJeans (236 North Carrollton).

One of the goals of the Restaurant Row Recovery Project (RRRP) is to understand why there are so many restaurants clustered together in this one area. In class, we also noted that, within the Restaurant Row, all of these restaurants collectively seem to be serving a continuum of cuisines that would make the United Nations proud.

On the Row, one can dine at New Orleans’ institutions like Mandina’s, Venezia’s, and Angelo Brocato’s or mix it up at fusion restaurants like Café Minh or Canal St. Bistro or try out some of the newcomers like Yummy Yummy and El Rinconcito (neither of these have websites, sorry bloggers!).

We hope to find through our research if the sheer volume and variety of restaurants on the Row are representative of those who live in the surrounding neighborhood and/or of any demographic changes in the city as a whole.

By researching the history of the area and conducting interviews with the owners of these restaurants, we hope to find out what role they play to the surrounding community and New Orleans as a whole. We also hope to find out in what direction this already dynamic neighborhood is headed with regards to the near-future construction of both the Mid-City Market and the Lafitte Corridor.

February 15, 2012 – Establishing Rapport at El Rinconcito

Rachael and I, Mark, had made plans a couple of days prior to have lunch at El Rinconcito. I arrived first and, in some ways, this was probably for the better because our server, Rosalba, did not speak English and I was able to use my intermediate Spanish to order my food and later ask a few questions.

At first, I just took in the atmosphere of the place itself. There is a sign that lets customers know that to get into the restaurant area it is easier for one to enter in on the side of the building and that’s just what I did. When I entered, a group of Latino men were playing pool to the right of me and there was a very large dining area that was on the left. One of the men that was sitting down handed me a menu and I decided to seat myself.

A few moments later, Rosalba came to ask me what I would like to drink. I asked for horchata but it was not ready so I took a Coke instead. She gave me time to look over the menu and it was during that time I took in some of the material culture found around the restaurant. There were sombreros hanging from a large pillar in the dining area, an outstretched flag that said “Colombia” above the bathrooms, and a few Mardi Gras decorations to be found hanging from the walls and fans. The menu was also a mixture of different types of Latin American foods. The whole menu was in Spanish and I saw everything from huevos rancheros to enchiladas to quesadillas to carne asada and then some.

I decided to go with the Carne Asada (literally translated as “grilled steak”) which also included corn tortillas, lettuce, tomato, queso blanco (I don’t want to call it cheese because that word conjures up a particular image to most Americans. It is literally translated as “white cheese” but its texture and taste are much different than say Cheddar or American. I think it is made from goat milk.), beans, and rice (I list them separately because they were separate from one another unlike the local variety of “red beans and rice”. They also had a much different texture and taste than that New Orleans’ favorite.)

Throughout the meal I had asked a couple of questions of Rosalba. I mentioned to her that I’m a student who is interested in El Rinconcito and the surrounding restaurants and neighborhood. She told me she was new to the restaurant and was from Honduras. She also told me that many of the clients were from many different Latin American countries. I wanted to know if there was someone I could talk to about the history of El Rinconcito in English. She said yes and, later, this became helpful.

As I was thoroughly enjoying a meal that was larger than I had imagined, Rachael and her boyfriend came in to join me on the dining experience. One of the men opened the door for them and they came and sat down next to me. I had told Rosalba that I had two friends on their way earlier and soon enough she came by to get their orders.

Rachael mentioned to me that she liked the relaxed almost homely atmosphere of the place. I wholeheartedly agreed with her. There is something about the light pastel colored walls in each of the dining rooms, our friendly server, the Spanish music coming from the bar, and the group of Latino men playing pool and drinking that seemed to separate us from the busy traffic found right outside the front of the building. After Rachael’s observation, I began to appreciate the fact that the dining area was located in the back and lent itself to this homely environment.

While Rachael and Mac were working on their meals, another lady approached us. She began to ask us in English if we had any questions about the meal or service. I told her that we were students who were researching the restaurants in this area including El Rinconcito. She was very kind and helpful. She told us she would give us the boss’s number and that he would most likely be happy to give us an interview.

After we had finished our meals, Rosalba came back and handed us an El Rinconcito keychain. The keychain has two numbers: one to reach the owner and another for the restaurant. It also says this about El Rinconcito: “No somos los mejores del mundo pero si los mejores del rumbo”.

Before we paid, I had to ask Rosalba one more question. I had no idea what the word “rumbo” meant so I asked Rosalba. She mentioned it’s a Latin American word that is hard to translate to English. I asked her if it meant like the aesthetics of the place or a certain feeling of a place and she said she yes.

Later, we decided to look up the word for ourselves. “Rumbo” actually has many different meanings, but I think the best loose translation would be this: “We’re not the best in the world, but we are the life of the party.”

More to come on WOW Cafe and Wingery and Kjeans… until next time!

Continuing The Restaurant Row Recovery Project

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Contributed by: Deyna Cimino

In 2010 David Beriss began the Restaurant Row Recovery Project with a small group of grad students in the Department of Anthropology at the University of New Orleans. Two years later Beriss is continuing the research on just what the cluster of restaurants means to Mid City, New Orleans. Our Applied Anthropology class, consisting of mostly undergraduates and a few zealous grads, are once again tackling the question: “What makes it work?”  Our class has been paired into groups of two. Each team responsible for two-three restaurants from Little Tokyo to Juan’s Flying Burrito and from Mandina‘s to Café Minh successfully covering the Canal/Carrollton dining possibilities (in case you’re like me and need a visual here’s a map-courtesy The Times-Picayune and Erin Kinchen).

It is our aim to use whatever weapons necessary, whether they are guidebooks, written archives, or our fellow 2010 researchers to do our best in finding out why the restaurant row exists and what keeps it ticking. I, Deyna Cimino, have been paired with Jenny Frerirchs. Our assignment is to research Venezia’s (located at 134 N. Carrollton Avenue) and Lemonade Parade (4709 S.Carrollton Avenue).

Photo borrowed from InthekNOwla.com

Lemonade Parade is a brightly colored shack-styled one-stop-shop for drinks and desserts. Their menu has a bunch of refreshing items to offer so check them out. Venezia’s is an authentic red gravy savory Italian adventure. Looking forward our fieldwork so that I can try their Eggplant Vatican.

Photo borrowed from: hickswrites.blogspot.com

While researching the area for our initial post, I’ve enjoyed the pictures and history that we’re unearthing. My parents have deep connections with the area—as children, young adults, and also during their professional careers. Talking with them about their take on the block, what it used to be and what it is now, has definitely reinforced that New Orleans’ food culture is ever-changing yet manages to take its own comforting shape in past, present, and hopefully future generations. Lemonade Parade used to be Manuel’s Hot Tamales (est. 1933). It was a small roll-down stand where both my parents remember anticipating a hot batch of Manuel’s finest.

So far in our research, we’ve looked at reviews from the Virtual Tourist where user Virtous_Tourist describes Venezia’s as “softly lit and not terribly fancy […]white table cloths share space with plain vinyl chairs, [where] decades old wall hangings set the stage.” Looking at articles about Manuel’s, the restaurant is almost always described as nostalgic, a legend, or as definitively New Orleans. Lemonade Parade feels like their famous “Rising Sun” (a tangerine, orange, banana smoothie) tastes. Their building is bright and screams summertime and sprinkler fun—even in the winter. So far, it looks like they’re living up Manuel’s reputation. GoNola describes them as “nostalgia for all ages.”  In a Restaurant Spotlight by InthekNOla.com, Mike and Lori Bettencourtt, owners, explain that they originally intended to make the shop a po-boy shack called The Porch. With smoothies this good, I feel like they made the right choice going with Lemonade Parade.

Jenny and I will work with the rest of our classmates to see how this Restaurant Row fits with the current plans with the Laffite Greenway Project and the Mid-City Market scheduled to break ground as soon as this month and reach completion in 2014. We plan to ask the following questions:

1.    What neighborhoods contribute/are affected by the Restaurant Row?

2.    How does the Laffite Greenway Project and Mid-City Market compete/assist the established area?

3.    Why is this a Restaurant Row?

4.    How did it get to be a Restaurant Row?

5.   What is the future for the area?

6.   How are the restaurants related with the community/ with activists inside the community?

Jenny and I are working up interview questions and are planning to visit both places this week. Hopefully we’ll have interview results for the next blog post (depending on owners schedules). That’s all for now. Handing the torch to Troung. Good luck you guys.